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White City Living – Elevating the Style of Living in London

There’s a reason so many high-net-worth individuals the world over choose to purchase real estate in London. Whether you’re buying property to take advantage of the capital’s impressive rental yields, need a comfortable yet stylish home in the city when on business or want a safe and convenient place for your child to live when studying at one of the UK’s best universities – whatever your reason, purchasing one of the many prime real estate options available in London could be a lucrative decision.

And if you are in the market to invest in real estate in the capital, then you’re in luck, because one of West London’s brightest new neighbourhoods is ripe for the picking. Allow us to introduce you to the “what, where, why and how” of White City Living – the latest luxury development that’s elevating the style of living in London.

What is White City Living?
The new addition to West London’s brightest neighbourhood, White City, comprises over 2,300 new homes, made up of suites, 1-, 2- and 3-bedroom apartments, and is set in 8-acres of lush greenery, featuring parks, water features and landscaped gardens. Perfect for the modern city-dweller, residents can expect state-of-the-art facilities and amenities, first-class service, stylish yet comfortable apartments, spacious lateral living, and the utmost convenience when accessing all that London has to offer.

Launch of the Westmont Club Residences
For a moment, it seemed as if White City Living could not reach any new heights of luxury, comfort and convenience – yet, we have managed to outdo ourselves to bring residents the premium and exclusive lifestyle they deserve when choosing this development as their home.

The Westmont’s upscale amenities and facilities such as a rooftop beach, and prime location promises to raise the bar on the standard of living in London.

Westont Club

Where is White City Living?
Set just minutes away from Central London, White City London can be found in the vibrant West London neighbourhood of White City. Its prime Zone 2 location sees the luxury development kept in good company, with prestigious postcodes, like Notting Hill, Holland Park and Kensington, bordering the development. Here’s what residents can look forward to:

Connectivity:
The development is perfectly positioned for convenient and easy access to international transport hubs via a range of direct links, including two Underground stations (White City and Wood Land) situated at the entrance to White City Living.

Leisure:
Besides the acres of lush greenery, residents can also look forward to the 350 stores, Luxury Village, 60 restaurants and bars, and various entertainment facilities found at Europe’s largest shopping centre – Westfield.

Education:
White City Living has direct access to Imperial College London’s (ICL) White City Campus. Furthermore, 4 of London’s top 5 universities (including ICL) are within 30 minutes of the development.

Work:
Just a short stroll away from the development is White City Place, a new hub for creativity, technology and innovation. Businesses representing various industries and sectors, including media, fashion and life sciences, can be found in this commercial space. To date, there have been 20,000 jobs created over the last 5 years.

Robust economy:
White City is one of London’s fastest-growing destinations. The neighbourhood has seen a significant increase in its population over the last few years, with that number only increasing by the day. And with this boom in residents comes the need for new-build as the demand for rentals rises.
Naturally, this has all contributed to the strengthening of White City’s economy – but none more so than the huge amount of inward investment the neighbourhood is attracting as part of the £8 billion regeneration taking place in the surrounding area.

Why purchase at White City Living?
One of the best things about White City Living is that it benefits every type of buyer. If you’re an investor looking to diversify your portfolio with a lucrative real estate investment, you can look forward to high rental yields and a favourable return on investment. Or if you plan to purchase an apartment as a residence for yourself or your family, whether it be studying, business or leisure purposes, you can expect the utmost convenience and comfort at your fingertips.

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Benefit as an investor:
  • Excellent investment opportunity with estimated rental yields of up to 3.8%*.
  • Positive rental growth forecast of 3-4% per annum over the next 5 years**.
  • Strong demand for new-builds in the area due to lack of supply.
  • Surrounded by an active commercial area, with over 20,000 new jobs created.
  • Premium real estate London, near prestigious areas like Notting Hill and Kensington.
  • Strong transport links and travel connectivity in a Zone 2 area.
  • Take advantage of the £8 billion regeneration taking place in the surrounding area.
  • White City is attracting a huge amount of inward investment.
  • The population is set to increase significantly over the oncoming year.
  • White City Place is home to a robust economy that is set to become an established office market, attracting types of businesses, from startups to larger enterprises.
  • 10-year NHBC warranty and a 2-year St. James warranty.

Benefit as a resident:
  • Excellent transport links with 2 tube stations at the development’s entrance, that put you within 12 minutes to Bond Street.
  • Enjoy 8-acres of landscaped gardens.
  • Unique resident-only facilities, including rooftop beach and pool, gym, spa, wellness club, private cinema and more.
  • World-class, friendly service that includes 24/7 concierge assistance.
  • Direct access to Westfield, Europe’s largest shopping centre, as well as other retail stores, restaurants and cafes.
  • Imperial College London is right on White City Living’s doorstep, while 3 other top London universities are within 30 minutes from the development.
How do you go about purchasing White City Living?
St. James, a proud member of the Berkeley Group of Companies, aims to have this slice of paradise complete by Q1 2023. As of now, you can purchase any of the remaining units available, including those in the newly launched Westmont Club Residences.


Prices for White City Living apartments start from just £699,995 – and all you need to secure a unit is a £5,000 deposit. It’s as easy as that.

If you’re interested in learning more about White City Living or would like to take the first step in purchasing a unit, do not hesitate to get in touch with us and we’ll be more than happy to assist you.

* JLL Lettings
** Benham & Reeves

Disclaimer: all information was correct at the time of publication.

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