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Property Investment in London: A Guide to West London

Choosing where to buy or invest in property in London can sometimes be tricky, particularly when you are unsure of the various areas located throughout the capital city.

However, property investment in London is ideal for those looking to purchase residential property in a diverse and well-connected location. Its rich history and plethora of must-see attractions make it popular among tourists and locals who also get to enjoy how well-connected London is to the rest of the world.

As part of the Berkeley Group’s diverse portfolio, White City Living, The Green Quarter, and Royal Warwick Square are vibrant new developments located in West London.

Find out more by reading our guide to West London.

West London location and attractions

LOCATIONThis vibrant location is at the heart of numerous popular shopping and leisure destinations, including Westfield Shopping Centre, the largest shopping mall in Europe boasting over 300 stores, as well as 60 food and beverage outlets, and 20 high-tech cinema screens. It is also where the latest Imperial College research campus—a repeated contestor in the world’s top 10 academic institutions—will be situated. Living in West London offers an exciting mix of cultural attractions, green spaces, and bustling markets and concerts. It is also home to Kensington Palace and the Museum of Brands, ideal for a trip down advertising memory lane. West London is also where you can find other areas to explore on a day out, including Notting Hill, Paddington and Little Venice.

Travelling from West London
Just minutes away from Central London, West London sports a host of convenient travel infrastructure, making it easy to explore London and beyond. Heathrow Airport is within close proximity to the Berkeley Group’s portfolio of West London developments mentioned below, allowing for easy access to Paddington and Bond Street stations, Westfield Shopping Centre and more. Additionally, the expansive London Underground network provides access to local and international connections from the capital.

Excellent educational institutions
West London has a number of renowned educational institutions within its realm. Some of these include universities like Imperial College White City, University College London, the London School of Economics, University of West London, and King’s College London, to name a few.

Now that you have a general idea of what West London has to offer its residents, here are three luxury developments situated in prime locations around the region that make for the perfect home from which to access all of the capital's facilities, amenities, leisure spots, travel links and more. 

Getting to know White City Living

Westont Club-1If you are interested in property investment in London, then you should certainly consider White City Living. This prime development offers suites,  1-, 2- and 3-bedroom apartments set in the midst of 8 acres of parks featuring scenic gardens and water features. As part of an £8 billion regeneration scheme, White City Living’s residents-only facilities add to its attraction as a key area in which to live and invest.

Facilities at White City Living
This illustrious development features a plethora of exciting and convenient residents-only facilities. These include a 17m swimming pool with sun terrace, treatment and massage rooms, a 24-hour concierge service, a private residents’ lounge, well-equipped gymnasium, a private kitchen and dining room area, and two state-of-the-art 12-seater cinema rooms.

White City Living is developed by St. James, one of the six members of the Berkeley Group of companies.

Getting to know Royal Warwick Square

Royal-Warwick-Blog-ImageDesigned to offer residents the opportunity to experience classical London living, Royal Warwick Square is a prestigious development featuring high-end 1- and 2-bedroom apartments for individuals considering property investment in London. Designed around a central garden square as the focal point of the development, residents can look forward to manicured lawns, immaculate planting schemes and architectural seating peppered throughout. As an illustrious place in which to live and relax, Royal Warwick Square makes for an ideal address in the Royal Borough of Kensington and Chelsea.

Facilities at Royal Warwick Square
Aside from being an awe-inspiring natural oasis in the heart of the cityscape, Royal Warwick Square offers a plethora of contemporary facilities. These include a 24-hour hotel-style concierge, private on-site parking (via separate negotiation), a private cinema, a leisure suite equipped with a swimming pool, sauna, steam room and treatment rooms, and a well-equipped gymnasium area with facilities for personal training.

Getting to know The Green Quarter


The Green Quarter is a regeneration project by the Berkeley Group that is rich in biodiversity and opulence. As a completely transformed landscape, it boasts wetlands, parks, community areas and acres of green open spaces, making it a welcome reprieve for city dwellers looking to retreat to a nature-rich haven. The Green Quarter features suites, 1-, 2- and 3-bedroom apartments, each with its own private balcony or terrace. Additionally, it is ideally situated nearby convenient transport infrastructure, located adjacent to the forthcoming Crossrail station.

Facilities at The Green Quarter
Residents are spoilt for choice with the multitude of luxury facilities available at The Green Quarter. As one of London’s most ambitious regeneration projects comprising 88 acres, the development will include a new town square, retail outlets, and office space. It also features 13 acres of parkland, an on-site health centre, a swimming pool, gymnasium and screening room, a lounge and co-working space, concierge services, and facilities for cycle storage and hire.

Why you should consider property investment in London

Property investment in London is a particularly opportunistic choice with CBRE forecast GDP growth of 4.6% in 2022, with GDP returning to its pre-pandemic level in Q2 2022.*London dwellers are indeed privy to a myriad of connectivity options, whether they opt for airport, rail or Underground travel. Residential properties based in West London currently have a rental growth forecast of 2.5% set to increase in 2022, and estimated rental yields of up to 3.8%, according to research by JLL**, experts in real estate services.

About the Berkeley Group
The Berkeley Group is an award-winning developer that has been responsible for key modern developments throughout Central London’s riverside, transforming previous industrial locations into exciting and cosmopolitan areas for living, working and leisure. Their developers pride themselves on the quality of their designs, a sympathetic restoration process, high levels of sustainability, and their careful consideration for landscaping. The goal of the developers is to construct homes and communities that will continue to grow and thrive for years to come.

Berkeley Middle East, Africa and India
From our office based in Downtown Dubai, Berkeley Group MEA and India provides easy access to our broad portfolio of best in class UK properties, offering local expertise to those looking to invest from this region. Our local team of experts speak Arabic and English and offer face-to-face support to our clients and partners across the Middle East, Africa and India to ensure an exceptional purchasing experience.
If you are interested in learning more about White City Living, Royal Warwick Square, or The Green Quarter kindly please see our list of available developments.

** Source: Statistics by JLL Lettings

Disclaimer: all information was correct at the time of publication.

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